While operating with an IT organization in Pune, Jitendra Chouksey becomes the move-to guy for his colleagues’ fitness-associated queries. Chouksey, the founder of health start-up SQUATS, remembers an incident whilst a colleague requested him his secret of health.
“He told me that he’s consuming right from bananas to cook, eggs, protein shakes and everything healthy but it’s far still now not working out. So I advised him that is no longer the way it works. You ought to follow something called quantified vitamins, which I was following in view that 10 years. I gave him the eating regimen and he got consequences within 3 months,” the stocks.
The incident became an existence-changing event for Chouksey as after this he becomes often approached with the aid of humans, who asked him approximately diet, guidelines and many others. As he changed into a full-time worker at that time and did no longer have time to answer everybody who approached him, Chouksey wrote a book approximately his fitness regime, called ‘Get Shredded’, and uploaded it online on SQUATS Facebook community, formed in 2014. The reputation kept developing and he spoke back humans’ queries and cleared their doubts online thru the Facebook Group and started engaging in health seminars offline.
“Initially, I did it because it changed into fun and I’m genuinely enthusiastic about fitness,” Chouksey stated. However, he quickly realized that it turned into larger trouble. He had already received more than 20,000 fans on his Facebook institution whom he used to recommend. But, a lot of them could reply as pronouncing: “Whatever you have shared is honestly great however I can’t observe it on my own, I actually need a person who can guide me.”
And that becomes a eureka second for Chouksey.
“I realized that it’s not just like the statistics is not to be had and it’s no longer like food regimen and training can’t be executed. It’s simply that people need some type of education, a few sorts of motivation. And this is whilst this idea came to my thoughts,” Chouksey shared.
Chouksey created a group and started out teaching them about his health regime. These trained human beings could then hook up with human beings via his platform and educate and educate them online at a rate of Rs 5000,” he added.
What commenced as a network to preserve humans in shape took the form of a business and an internet site became released in 2016. The begin-up now not handiest provided coaches to customers but additionally offered a money back in the event that they have been not glad about the service or a distinctive train if they have been no longer satisfied with the modern-day one.
The company, which started out off with 14 coaches today has a hundred and seventy coaches on board and has recorded over 70,000 health differences. SQUATS also launched an app, FITTER, in 2018 which to this point has over 2,00,000 downloads. Its Facebook network, too, maintains to thrive and presently has five,00,000 individuals.
SQUATS recently secured an undisclosed investment from Bollywood actor Suniel Shetty and is going ahead with its plans to elevate as much as $5 million inside the subsequent year.
According to the company, a capital infusion can be leveraged to take SQUATS’ message of preventive healthcare to a far larger audience throughout the globe. The platform goals to clock more than 1 million FITTER downloads via 2019 and get extra than four hundred international transformation coaches on board by using 2020. It additionally claims to have generated cumulative sales worth $8.Five million to date.